Box Office Predictions: Bhaag Milkha Bhaag

Farhan Akhtar has managed to build a
good branding around himself. With class
attached to his name, there is a loyal
urban audience which is expected to step
in for Bhaag Milkha Bhaag. The film arrives three years after his last solo
release Karthik Calling Karthik which was a psychological affair and didn't
really do well. However in the years gone
by he has been a part of a
successful Zindagi Naa Milegi Dobara as an actor and Don 2 as a
director that has helped him cover further distance from
the visibility perspective.

All of this means that at least in the
multiplexes, Bhaag Milkha Bhaag should
see a good opening for itself and fetch
footfalls in 50%-60% range. In fact the kind of content that the film
promises, it
even carries potential to penetrate the
single screen belt, courtesy the local
flavour as well as the positive spirit that
the narrative promises.

In fact one has to add that everything is
going in favour of this film since it is
seeing a solo release for itself and there
is no major competition from earlier
releases either. Now with such a neat
release, Bhaag Milkha Bhaag would have to be a real below average affair to not
sustain and bring in moolah on a
continuous note. Given the fact that
Rakeysh Omprakash Mehra is at the helm
of affairs as the director, one doesn't see
him doing another Delhi 6 as a back to back affair.

In all, the film is expected to be a safe
outing for all involved at the box office
and should add on to another mid-budget
success of the year.

Meanwhile there are some other under-
promoted non-starcast films like Boyss Toh Boyss Hain, Shorts ,
Sixteen and Tara – The Journey of Love & Passion arriving
alongside Bhaag Milkha Bhaag as well.
The first challenge for each of these films
would be to get an all-India release for
themselves.