its maiden trip to the US by hosting the
2014 edition at the Tampa Bay in Florida.
"We are extremely excited to announce
that IIFA 2014 will travel to US. We had
been working on America for the last
three years with various cities like Las
Vegas, Chicago and New York," said Andre
Timmins, director of the gala.
The new venue aims to cash in on the
huge fan base Indian cinema has in the US.
"The maximum grosser of Indian cinema
after India is America. We wanted to go to
America because the city can transport
what we do on ground. So, on that aspect
we are happy that Tampa Bay is on," he
added.
In the last 14 years, IIFA has been held in
four continents including Africa, Europe,
Asia and North America. Andre said that IIFA 2014 will be grand, as
it will try to connect with the Indians
residing in the country.
"It is going to be extra-ordinary as we are
going to convert the baseball stadium into
a cricket stadium and there will be a
match between celebrities and cricketers
during award ceremony. IIFA rocks venue
is about 21,000 people and main arena has the sitting capacity of
35,000 people. We
will connect to all Gujarati and other
Indian communities there," said Andre.
The award ceremony will also see
performances from noted Hollywood
personalities. Barbados, Las Vegas, Chicago and
Johannesburg were other contenders to
host the next edition of the Bollywood
extravaganza.
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