Lootera Is Okay, Policegiri Is Low | 1st Week Box Office Collections

When Lootera did show good escalation over the weekend, it was expected that
weekdays would stay on to be stable.
Well, they did stay stable, but on the
lower side, as a result of which the film
collected 27 crores at the end of first week. That may have still seemed okay
had the weekend not showed good rise
in numbers. However given the fact that
the momentum didn't really stay on its
peak does give a clear indication that it's
target audience was exhausted sooner than one would have imagined.

The film is now a break even affair
though frankly, a much better verdict
was expected due to word of mouth that
had started gaining. As stated in the last
week's column though, more than
anything else the film would add a lot of credibility to all involved
though it won't
be remembered for the moolah that it
could have possibly gained.

Policegiri would be unfortunately remembered as one of those Sanjay Dutt
films that couldn't really give much fight
at the box office. Though it too had
shown some level of escalation in
momentum over the weekend, there
wasn't much to cheer about in days to come. The film continued to slide and
eventually ended it's first week around
the 14 crore mark. Again, given the action flavour of the film, more was
expected from this cop v/s goon film.
One wonders whether a better title
could have saved the day. However, that
is all left to speculation now since the
film would struggle to touch even the 20 crore mark.