Tuesday, July 9, 2013

Lootera Crashes On Monday: Earns 2 Crores At The Box Office

Given the steady growth in its collections
over the weekend, the trade expected
Lootera to go the Raanjhanaa way and
maintain a healthy tempo on weekdays
too.

But contrary to these projections, the
Ranveer Singh-Sonakshi Sinha love story
has crashed on its crucial first Monday.
According to sources Lootera dropped by
nearly 50 per-cent across territories.

Now such a drop is quite normal for
movies like Ek Tha Tiger, Dabangg 2, Jab
Tak Hai Jaan and Yeh Jawaani Hai
Dewwani due to their massive initials.

However in the case of Lootera, the film
started on a very low base, and so the
weekdays become extremely crucial for
such a film to make any sort of a mark at
the box office.

After an impressive Rs 6 Cr on Sunday,
Lootera collected a disappointing Rs 2 Cr
plus on Monday.

As things stand the film is headed for an
average rating at the box office, mainly
aided by premium multiplexes, where it
enjoys a good screen count. But unless the
film sees a pick up later in the week, a
HIT tag looks almost impossible.

The film will also face stiff competition
next week from Farhan Akhtar's Bhaag
Milkha Bhaag, which caters to the same
class of audience.

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