Monday, July 8, 2013

IIFA awards conclude with Bollywood grand-finale

The 14th International Indian Film Academy (IIFA) awards and weekend not
only celebrated 100 years of Indian cinema
but also showcased talent which form the
future of Bollywood as well.

The awards focused on a lot of new talent
which has emerged in the last few years in
the industry, rather than just showcasing
performances of veterans.

The performance line up at the celebrity
studded celebration included both
newcomer as well as veterans. Young
actors like Sushant Singh Rajput, Deepika
Padukone, Ayushmann Khurrana and
Parineeti Chopra performed at the main TATA Motors IIFA awards night whereas
stars like Jacqueline Fernandez, Sonu Sood,
Sophie Chaudhary, Arjun Kapoor, Dia Mirza,
Hussain Kuwajerwala and Gauhar Khan
performed at IIFA Rocks.

Talking about the opportunities given to
them by IIFA, Ayushmann Khuranna said
that awards like these boost confidence of
actors like him.

"Award shows for new actors like me give
me the right kind of encouragement. I am
not a big star who will say that these
awards don't matter. I am new to this, I
will also be performing here, which is a big
opportunity for me," he said.

Ayushmann performed to melodious
numbers along with Parineeti Chopra at
the main event. The actress also revealed
that she was always waiting for her chance
to go up on the IIFA stage.

"It is exciting as always. I have said it
before that IIFA was the first one to do it.
They were the reason that Bollywood came
closer to global fans. This time I have been
offered to be on their main stage," she
said.

Not only the performances were youth-
centric, but IIFA also focused on fostering
and cultivating acting talent in the youth
this year with their workshop on acting
with Anupam Kher called "100 years of
Indian cinema: An actor Prepares". The actor conducted interactive
exercises with
the audiences.

Actress Dia Mirza was also all praise for
the new generation of actors. "It is wonderful. I am a huge admirer of
most of them. They come in with the
advantage of so much more preparation.
They are so evolved.

"Their confidence levels are so high. I love
Parineeti, Huma, Richa...Deepika is doing
so well. I feel very good. All these people
are people who even I will want to work
with now...this is the kind of talent which
excites me," she said.

Bollywood actress Madhuri Dixit, who has
been a part of the industry for many years,
expressed complete support of the new
comers entering Bollywood. The actress
said that these talented people raise the
bar of the industry. "It is great to have people who are
talented as it raises the standard if our
own movies.... All these new directors...
and the kind of scripts they are getting and
the way the films are made today, is
wonderful," she said.

Singer Sonu Nigam was also in awe of the
opportunities presented to young talent
today. "I see so many new people who after
reality shows, have housefulls. We had to
struggle so much in the 90s. There were
hardly any opportunities. We had to wait
for work. Today, it has changed a lot," he
said during a press conference on the importance of music.

Laying focus on new comers, the hosting at
the event also had a small part where Shah
Rukh Khan and Shahid Kapoor pretended
to teach some lessons to the newcomers
like Parineeti Chopra, Sushant Singh Rajput
and Ayushmann Khuranna.

The main awards were a truly memorable
experience with the king of Bollywood,
Shah Rukh Khan, and actor Shahid Kapoor
hosting the show in a funny yet unique
way. The best actor award was bagged by
Ranbir Kapoor for Barfi, whereas the best actress award went to Vidya
Balan for Kahaani. Anurag Basu won the best director ward for his film
Barfi.

IIFA truly lived up to its reputation of
being one of the most stylish yet
traditional award functions this year as
well. A mix of old and new stars were
present for the weekend including Shah
Rukh Khan, Shahid Kapoor, Neha Dhupia, Madhuri Dixit, Parineeti
Chopra, Sonu Soon,
and Arjun Kapoor to name a few.

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