Tuesday, July 9, 2013

Farhan Akhtar to promote Bhaag Milkha Bhaag in four major cities

In an innovative way to promote his
upcoming film Bhaag Milkha Bhaag,
Farhan Akhtar will run a marathon on a
four-city tour.

The events will be held in Delhi,
Chandigarh, Ahmedabad and Jaipur.

A source close to the production house
reveals, "Ever since the promotions
started, everyone has been asking Farhan
about the practice that went into playing
the role of Milkha Singh. That's why the
makers have decided to give the audiences a chance to watch him run a
marathon and participate with him." The
mini-marathon will comprise a 3-5 km
long run. "Many school and college
students will be running with Farhan.
They were selected via contests held by the makers recently."

A spokesperson from Viacom 18 Motion
Pictures (the co-producers of the movie)
confirmed the news, saying, "The
curiosity to see Farhan running a
marathon is at its highest. He has been
able to transcend boundaries and has become the Milkha Singh of celluloid."

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