Krian Media Ltd today announced that it
has bagged the International
Distribution rights for the Viacom 18
Motion Pictures' Akshay Kumar starrer Boss. The film will be released
in over 400 screens worldwide, including Europe, North America, South
East Asia and Australia, amongst others. Boss is
scheduled to release overseas on 16th
October 2013.
The acquisition marks an important
milestone for Krian Media as it is the first big budget mainstream
Bollywood movie that it has acquired for international distribution.
In a short span since its inception Krian Media Ltd., in addition to
having acquired and released 'G.I. Joe', it
has also acquired two Tollywood and two Mollywood films for USA
distribution of which it has already released one
Malyalam film. Krian also recently
acquired A.R. Murugadoss and Fox Star Studios 'Raja Rani' for a Pan USA release.
Looking at the potential of international
markets, Raj Malik, Vice President, Film
Acquisition & Distribution, Krian Media,
stated, "It is no secret that with the
explosion of India internationally, Indian
cinema has also been breaking newer barriers and crossing over to many more
international markets. Likewise
International cinema has also been
increasingly making its presence felt at
the Indian Box office and we at Krian
Media endeavour to become the ideal channel of choice for both the above."
"In this context, the Boss deal is
significant to us not just because it is our
first acquisition of a mainstream big
budget Bollywood movie, but it is also the
first movie that we would be distributing
globally and not just in the US markets," Mr. Malik added.
Produced by Viacom 18 Motion Pictures,
Cape Of Good Films and Ashwin Varde
Productions and directed by Anthony
D'Souza, Boss is an action comedy
starring Akshay Kumar and Aditi Rao
Hydari and is slated for a 16 October, 2013 release.
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