It was always expected that Lootera would primarily find audience in
premium multiplexes of the country.
Given the glowing pre-release reviews
and insiders testimonials, the film had
seemed to set for an opening around the
50% mark. While footfalls were a tad
lesser than that to begin with, there was good escalation over the weekend owing
to positive word of mouth. This resulted
in the first week collections of around 19 crores which gives a film a
good enough ground to build a respectable total from
here.
While this Vikramaditya Motwane
directed film was never quite slated to
hit the roof, a lot would now depend on
the weekday collections for the film to
see a higher box office billing. More than
just the commercials involved, it is the kind of credibility that everyone
associated with it has managed to build
with Lootera since it is a classy product.
At the end of the day it would be
remembered most for its unique
storytelling with all the moolah turning out to be an add-on.
On the other hand Policegiri didn't really have much going for it. It
was expected
that the film would open on a 50% note
at the single screen theatres in mass
centres. That was not the case to be as
the film took an ordinary start. At
multiplexes, the film didn't really boast of many shows and was just
better than Enemmyand Shortcut Romeo (for which all prospects had been
killed in advance
itself due to poor release). In comparison
though, Policegiri was still much better
spread out due to its single screens
reach. However with the weekend
collections around 8 crores, there is not much going for the film.
One does feel though that if Sanjay Dutt
was around, his presence would have not
just ensured some good promotion but
also release, hence resulting in a better
opening at the least. As things stand
today though, its opening is less than even Zila Ghaziabad which had a
10 crore weekend.
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