Rapper-musician Hirdesh Singh, popularly known as Yo Yo Honey Singh,
who made quirky Punjabi-Hindi rap songs,
now wants to go regional and rap in local
languages.
Songs like Angrezi beat, Dope shop, Brown rang and Achko machko have
made the 30- year-old a big name in the music world.
"My target for this year is to sing in
regional languages of India," said Singh,
who recently rapped in Gujarati in the song Achko machko .
He added: "When I used to sing Punjabi
songs, I saw people in Bangalore singing it,
loving it, even though they did not
understand it. So, I thought why not sing in
their language and make things easier for
them?"
Singh's music was slammed for being
"vulgar". He denies writing anything
obscene or socially unacceptable, but
accepts that certain things were
mismanaged on his part.
"During that particular time I made some
mistakes. The first mistake was that my
management was weak. What generally
big people do, which I did not do, was to
have constant communication with the
media. Because my management did everything, I was just making music and
doing shows. Big people in the industry and
media called, but the calls never reached
me," he said.
The rapper proudly calls himself a
"dreamer" and has now braced himself for
all kinds of challenges.
He says that he can't dump those people
who have been loyal to him since the
beginning of his career. "I know problems
will come up and in order to fight them, I
am streamlining things. I cannot leave old
people (his loyal team members)... but I have asked them to forward all the
important calls and messages to me and
keep me in the loop."
He became a bigger sensation after
entering Bollywood and rapping in movies
like Cocktail, Khiladi 786, Race 2 and Luv Shuv Tey Chicken Khurana.
Singh also has a record label by the name
of Mafia Mundeer and he plans to launch
new artists under it.
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