Friday, July 12, 2013

Aashiqui 2, YJHD Escalate Their Profits At The Box Office

Both Aashiqui 2 and Yeh Jawani Hai Deewani has beaten their own score
in terms of box office returns! Aashiqui 2
made on a budget of 12 crores has so far made a collection of 85.40
crores! The film total returns percent so far is a
whooping 612%.

Yeh Jawani Hai Deewani which was
made lavishly on a budget of 45 crores made an income 190 crores with
a profit of 145 crores. The film's profit percentage is now marked at
322%

Star Report's Return of Investment list has
seen some considerable changes in
numbers with this. Though the
collections of YJHD surpass Aashiqui 2 by
a vast range, the profit rate of Aashiqui
2 is still double of YJHD.

Star Report's Return of Investment list has
seen some considerable changes in
numbers with this. Though the
collections of YJHD surpass Aashiqui 2 by
a vast range, the profit rate of Aashiqui
2 is still double of YJHD.

Star Report analyses the profit and loss
measures of each film that is released,
keeping a close eye on the investments
made on it. The profit margins of the
films are calculated on the basis of the
film's return on investment (ROI). ROI is calculated by the number of times a
movie earns over its production and
marketing costs. Contrary to popular
belief, 100 crore club is not the index of
profit or success. But it is the ROI the film
garners that makes it lucrative of profit incurring as a venture!

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