Effortlessly shifting from high-street
fashion to urban chic, Bollywood actress
Kareena Kapoor who has always received
a thumps-up from fashion critics on
home turf has caught the eye of an
international couture brand, who have approached the actress to design a
signature line of denims.
If sources are to be believed, Bollywood's
numero uno Kareena Kapoor will design
a signature denim collection for the
brand that will be called Bebo.
A fashion icon in the truest sense, Mrs
Khan recently took her brand value to an
all-new high as she shared her health
and beauty secrets in a tell-it-all–book
that went on to become a best seller.
Within the country too Kareena is fast
emerging the face of advertising –Not to
mention the most popular face in the
brand circuit, not just in comparison to
her contemporaries but beating the likes
of some of the most prominent names on television.
The highest paid brand endorser lends
her face and brand name to a whopping
22 brands – a feat no other actor/actress
or sportsperson has managed to achieve
and if all goes as planned, the diva will
have her signature denim line in some of the biggest stores abroad.
Says a source close to Kareena, "She was
approached by the brand as her
appearances have impressed several…
Whenever Kareena has associated
herself with a fashion or health initiative
it has always gone on to be very successful. Apart from that she is always
impeccably dressed and has international
appeal…qualities that the brand is
looking for."
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